Press Release: VividColor HDR technology, for thinner, brighter, more colorful experience
The leading alternative for power-efficient HDR displays, in Notebook, Tablet, SmartPhone, Monitor, Automotive, and AR/VR applications.

San Jose, California, Jan 1st, 2018  /PRNewswire/ - at CES 2018, PixelDisplay will be demonstrating VividColor HDR, and implementations for thinner, more portable, brighter, narrow-bezel, cost-effective display products, targeting new HDR standards, with:

  • Servicing the unmet needs of (a $750mil/yr market for) HDR & P3 color capable LED's, for backlighting portable LCD-based devices
  • Increased color gamut and brightness, with better energy efficiency and lower cost, thickness, and weight than previously available
  • Fits within edge-lit HDR LCD’s without the limitations of Quantum Dots, Films, or HDR-crippling narrow-band phosphors
  • Thin colorful MiniLED 2D array for direct-backlit HDR LCD’s, enabling removal of diffuser and light-guide layers for additional savings
  • Flexible capabilities: “In-die” for standard LED applications, “Roll-to-roll” color-conversion layers for MiniLED, and “Wafer-level-patterning” for MicroLED.
  • Highest compatibility with LCD manufacturing processes, enabling existing LED Backlight designs to meet the new HDR standards
  • Zero heavy metals. Fully RoHS compliant

Following the initial launch of Vivid Color technology in May 2017, demonstrated in the Innovation-Zone of SID’s DisplayWeek Conference in LA, showing an industry leading 97.8% of Rec.2020 from a single chip LED, PixelDisplay is directly addressing the HDR market gaps unfilled by Narrow-Band Phosphors, and Quantum Dots.

Mike Trainor, VP of Marketing at PixelDisplay, commented “We’ve already established the capability of Vivid Color for industry-leading, laser-like color purity, for AR and the next generation 8K standards, but the opportunity we also conveyed in our presentations and SID paper at DisplayWeek was the ability to apply the Vivid Color technology to nearer-term products aiming for prolific HDR compatibility, in thin portable, bright automotive and narrow-bezel product categories.” Trainor continued, “We’re proud to be showing how near-term this technology is, through side-by-side comparisons with a QD LCD display, and the same LCD using our entry-level Vivid Color VC65R, the first of the new product series.”

Mike Trainor summarized, “Vivid Color is unique in enabling existing LCD display designs aiming to achieve the UHD-Alliance’s MobileHDR and VESA’s new DisplayHDR logo’s requirements, without  thickness-adding, bezel-widening films. And unlike Narrow-Band KSF Phosphor LED’s, Vivid Color is fully HDR-Compatible. Directly supporting inter-frame and dynamic PWM control, at high speeds and very high brightness, without disrupting color, sacrificing responsiveness, or dynamic range - key challenges of these new HDR standards.”

For more details, to see side-by-side comparison versus Quantum Dots, or access to other private NDA Suite demonstrations, during the 2018 Consumer Electronics Show in Las Vegas, contact:

About PixelDisplay, Inc., (

PixelDisplay was founded in 2015, with headquarters in Silicon Valley. PixelDisplay is not an LED, LCD, TV, or System maker, but is working within the display and lighting ecosystems, to accelerate the transformation to a better visual experience. 
For more information, email: , twitter: @pixeldisplay