San Jose, California, Jan 1st, 2018 /PRNewswire/ - at CES 2018, PixelDisplay will be demonstrating VividColor HDR™, and implementations for thinner, more portable, brighter, narrow-bezel, cost-effective display products, targeting new HDR standards, with:
- Servicing the unmet needs of (a $750mil/yr market for) HDR & P3 color capable LED's, for backlighting portable LCD-based devices
- Increased color gamut and
brightness, with better energy efficiency and lower cost, thickness, and weight
than previously available
- Fits within edge-lit HDR LCD’s
without the limitations of Quantum Dots, Films, or HDR-crippling narrow-band phosphors
- Thin colorful MiniLED 2D array for direct-backlit HDR LCD’s, enabling removal
of diffuser and light-guide layers for additional savings
- Flexible capabilities: “In-die” for standard LED applications,
“Roll-to-roll” color-conversion layers for MiniLED, and “Wafer-level-patterning”
for MicroLED.
- Highest compatibility with LCD
manufacturing processes, enabling existing LED Backlight designs to meet the
new HDR standards
- Zero heavy metals. Fully RoHS
compliant
Following the initial launch of Vivid Color™ technology in May 2017, demonstrated in the Innovation-Zone of SID’s DisplayWeek Conference in LA, showing an industry leading 97.8% of Rec.2020 from a single chip LED, PixelDisplay is directly addressing the HDR market gaps unfilled by Narrow-Band Phosphors, and Quantum Dots.
Mike Trainor, VP of Marketing at PixelDisplay, commented “We’ve already established the capability of Vivid Color for industry-leading, laser-like color purity, for AR and the next generation 8K standards, but the opportunity we also conveyed in our presentations and SID paper at DisplayWeek was the ability to apply the Vivid Color technology to nearer-term products aiming for prolific HDR compatibility, in thin portable, bright automotive and narrow-bezel product categories.” Trainor continued, “We’re proud to be showing how near-term this technology is, through side-by-side comparisons with a QD LCD display, and the same LCD using our entry-level Vivid Color VC65R, the first of the new product series.”
Mike
Trainor summarized, “Vivid Color is unique in enabling existing LCD display
designs aiming to achieve the UHD-Alliance’s MobileHDR and VESA’s new DisplayHDR
logo’s requirements, without thickness-adding, bezel-widening films. And unlike
Narrow-Band KSF Phosphor LED’s, Vivid Color is fully HDR-Compatible. Directly
supporting inter-frame and dynamic PWM control, at high speeds and
very high brightness, without disrupting color, sacrificing responsiveness, or
dynamic range - key challenges of these new HDR standards.”
For more details, to see side-by-side
comparison versus Quantum Dots, or access to other private NDA Suite demonstrations, during
the 2018 Consumer Electronics Show in Las Vegas, contact: media@pixeldisplay.com
About PixelDisplay, Inc.,
(http://www.pixeldisplay.com)